"(Meta)Physical Graffiti: "Getting Up" as Affective Writing Model" shows our reaction to the Graffiti Art in regards to place and scene. The most profound thing can be written on a wall, and most of us who are not part of the Graffiti Art community will see nothing but a vandalized wall, whereas, if the same words were written in a book, we'd have more respect for them.
As Simone said, Communication, specifically though Graffiti, is open to everyone, and everyone is free to make their own interpretation of what they've seen: "People will likely notice a piece of graffiti that in some way pertains to them, and that similarity creates a group of people who share beliefs". What the audience takes away may not be what the author intended. Place and scene are so important because the text is not the only thing doing the communication. The environment influences how an audience will receive the message being communicated to them, so the writer must learn to work with the environment to deliver a message effectively.
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